Creative Brief

Q2 SMB Founder Ad Push

Ad Meta Conversion

Due

2026-05-15

Audience

SMB founders, 1–50 employees, who've tried hiring a marketer in-house and burned out on the process. Active on LinkedIn and in startup Slack/Discord communities.

Offer / CTA

First marketer match free for 7 days. CTA: “See your match”.

Asset specifics

Format
Static
# of Variations
5
Key Angles / Hooks
Stop hiring marketers who don’t ship From brief to live ads in 48 hours Your first marketer match, free
Initial Visual Mockups
figma.com/file/abc123

References

Landing Page URL
marketerhire.com/get-started
Assets / Links

Creative Brief

Trial Welcome Email

Email HubSpot Activation

Due

2026-05-08

Audience

Founders who just started a 7-day free trial. Haven’t booked their match call yet.

Offer / CTA

Book your match call before trial ends. CTA: “Book my match call”.

Asset specifics

Email Type
Flow
Subject Line Direction
First-person, founder-to-founder. Avoid “welcome to MarketerHire”.
Key Message
You’ve got 7 days to find a marketer who ships. Book the match call — we’ll have 2-3 candidates ready.
Initial Visual Mockups
figma.com/file/abc123/email-mockups

References

Landing Page URL
marketerhire.com/match-call
Assets / Links

Creative Brief

SMB Founder Landing Page

Landing Page marketerhire.com Lead

Due

2026-05-01

Audience

SMB founders arriving from Meta ads. Skeptical of agencies, burned by past hires.

Offer / CTA

Get matched with a marketer in 48 hours. CTA: “See my match”.

Asset specifics

Page Goal
Lead
Initial Visual Mockups
figma.com/file/abc123/landing-page
Key Sections Needed
Hero (headline + match-time stat) Problem (in-house hire burnout) How it works (3 steps) Proof (3 founder quotes + logo bar) FAQ (4 questions) Final CTA

References

Assets / Links